My Summer 2025 Reflections
Building something from nothing is a strange and humbling thing…
As someone who deeply values privacy, sharing myself, beyond PALME, remains my greatest challenge. Because PALME is an extension of me, not a reflection of me. It exists beyond my story - a concept I want to share with the world, something for all of us.
But behind this carefully crafted feed is me, Tami, navigating it all with my husband Anthony by my side.
Everything you see - the branding, the website, the product - was built by us. No agencies, no external teams. Just two people, late nights, between baby naps, and a vision we refused to compromise on.
Next month, PALME turns one! It’s overwhelming to see how much we’ve built, and equally sobering to understand how much further there is to go. This business is just us - from design to packing every order that leaves our door.
And in the chaos of motherhood, PALME is my wave of calm. Sleepwear built to withstand little wandering hands, yet refined enough to make me feel like myself again once the sun sets and they’re fast asleep.
Social media is my focus for 2026, but I’m still learning how much to share. So I’m asking you - what do you want to see? More behind the scenes? The process? Or do you prefer the photography to speak for itself?
This summer, my focus was exactly where it needed to be - living life & with my family. Which is why it’s been a little quiet on here. We soaked up every moment, here are a few snapshots from my camera roll.
Five days off the grid in Glenorchy, New Zealand. On horseback, through backcountry, far from the noise. The kind of quiet that refills you. Shot on film.
We featured in The INARRA’s Christmas Gift Guide
Spent many late nights packing up Christmas orders after the girls were asleep
Lots of rolling summer days by the water with my girls and Anthony
Tested out our new signature PALME cap (10/10, highly recommend)
Enjoyed many mornings at our local beach
First day back in my home office, featuring The Everywhere Tote
Available online now with limited units
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Looking ahead to 2026, I'm focused on deepening the world of PALME. There are gifts with purchase on the way, something meaningful planned for our first birthday next month, and new styles landing throughout the year.
Most importantly, I want this to feel like a conversation. If something here has resonated, if you have thoughts on what you'd like to see more of, or if you just want to say hello, you can find me at info@shoppalme.com or reach out to us on instagram. I'm listening.
With love,
Tami x